Davis, S., & Dunn, M. (2000). Building the brand-driven business: operationalize your brand ti drive profitable growth. San Francisco: Josey Bass.
Dawar, N., Pillutla, M.M., (2000). Impact of product-harm crises on brand equity: the moderating role of consumer expectations. Journal of Marketing Research, 37, 215–۲۲۶.
Day, G. S. (1969). A two-dimensional conncept of brand loyalty. Journal of Advertising Research , ۹ (۳), ۲۹-۳۵.
De Charnatony, L., & Cottam, S. (2006). International brand factors driving successful fainacial services brands. European Journal of Marketing , ۶۱۱-۶۳۳.
Dunning, D. (2007). Self-Image motives and consumer behavior. Journal of consumer psychology , ۱۷ (۴), ۲۳۷-۲۴۹.
Faircloth, J.B., Capella, L.M. and Alford, B.L. (2001) The effect of brand attitude and brand image on brand equity, Journal of Marketing Theory & Practice, 9(3), 61-75.
Farquhar, P. (1989). Managing brand equity. Marketing Research, 1(1), 24-33.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: an introduction to theory and research. Reading, MA: Addison-Wesley.
Foxall, G. R., & Yani-de-Soriano, M. M. (2005). Situational influences on consumers attitudes and behavior. Journal of Business Research , ۵۸ (۴), ۵۱۸-۵۲۵.
Garmet, R. (2010). Examining the effects of psychographics, demographics and geographics on time- related on shopping behaviors, thesis prepared for the degree of master of science, University of North Texas.
Ghalandari, Kamal. And Norouzi, Abdollah. (2012). The effect of country of origin on purchase intention: The role of product knowledge. Research jounal of Applied Sciences, Engineering and Technology. 4(9), 1166-1171.
Gladden, J. M., and Funk, D. C. (2001). Understanding brand loyalty in professional sport: examining the link between brand associations and brand loyalty. International Journal of Sports Marketing & Sponsorship, 3(1), 67-94.
Grégoire, Y., Fisher, R.J., 2006. The effects of relationship quality on customer retaliation. Marketing Letters, ۱۷ (۱), ۳۱–۴۶.
Grégoire, Y., Fisher, R.J., 2008. Customer betrayal and retaliation: when your best customers become your worst enemies. Journal of the Academy of Marketing Science, 36 (2), 247–۲۶۱.
Gupta, A., Su, B. C., & Walter, Z. (2004). Risk profileand consumer shopping behavior in electronic and traditional channels. Decision Suport Systems , ۳۸ (۳), ۳۴۷-۳۶۷.
Haig, M. (2003). Brand Failures (۱ ed.). London: Kogan Page.
Hawkins, D. I. (2002). Consumer behavior, building marketing strategy (۸ ed.). Mc Graw-Hill: International Edition.
Hawkins, D. I., & Gilson, C. (1992). Consumer behavior: implication for marketing strategy. Irwin.
Hess, R.L., Ganesan, S., Klein, N.M., 2003. Service failure and recovery: the impact of relationship factors on customer satisfaction. Journal of the Academy of Marketing Science, ۳۱ (۲), ۱۲۷–۱۴۵.
Howard, J. (1994). Buyer behavior in marketing strategy. New Jersey: Prentice-Hall.
Jobber, D. (2001). Principles & practice of marketing (۱ ed.). Berkshire: McGraw-Hill.
Johnson, M. D., Herrmann, A. and Huber, F. (2006), The evolution of loyalty intention, Journal of Marketing, 70 )2(, 122-32.
Kamakura, W., and Russell, G. (1993). Measuring consumers’ perceptions of brand quality with scanner data: Implications for brand equity. Cambridge, MA: Marketing Science Institute.
kapferer, N. (2008). The new strategic brand management: creating and suataining brand equity long term (۳ ed.). London: Kogan Page.
Keller, K. (1993). Conceptualizing, measuring and managing customer-based brand equity. Journal of marketing , ۱-۲۲.
Keller, K. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research, 38(February), 131-142.
Keller, K. L. (2008). strategic brand management; building, measuring, and managing brand equity (۳ ed.). New Jersey: Pearson Education International.
Keller, K., & Lehmann, D. R. (2008). Brands and branding: research findings and future priorities. Marketing Science , ۲۵ (۶), ۷۴۰-۷۵۹.
Keller, K.L., (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing ۵۷ (۱), ۱–۲۲.
Keller, K.L., (2002). Branding and brand equity. Marketing Science Institute, Cambridge, MA.
Keller, K.L., Lehmann, D.R., (2006). Brands and branding: research findings and future priorities. Marketing Science, ۲۵ (۶), ۷۴۰–۷۵۹.
Kongsompong, K., Green, R., & Patterson, P. G. (2009). Collectivism and social influence in the buying decision. Australasian Marketing Journal , ۱۷ (۳), ۱۴۲-۱۴۹.
Kopetz, C. E., Kruglanski, A. W., Arens, Z. G., Etkin, J., & Johnson, H. M. (2012). The dynamics of consumer behavior: A goal systemic perspective. Journal of consumer Psychology , ۲۲ (۲), ۲۰۸-۲۲۳.
Kotler, P., & Keller, K. L. (2006). Marketing management (۱۲ ed.). New Delhi: prentice-Hall of india.
Kotler, P., and Armstrong, G. (2004). Principles of marketing. Upper Saddle River, NJ: Pearson Prentice Hall.
Lin, Long-Yi. And Liao, Jui-chi. (2012). The influence of store image and product perceived value on consumer purchase intention. Business and information.
Louviere, J., and Johnson, R. (1988). Measuring brand image with conjoint analysis and choice models. In Defining, Measuring, and Managing Brand Equity: A Conference Summary, Marketing Science Institute. Cambridge, MA, 88-104
Luo, Y. (2008). A strategic analysis of product recalls: The role of moral degradation and organizational control. Management and Organization Review, 4 (2), 183-196.
Magno, F. (2012). Managing product recalls: The effects of time, responsible vs. opportunistic recall management and blame on consumers attitudes. Social and behavioral sciences , ۵۸, ۱۳۰۹-۱۳۱۵.
Mattila, A.S., 2001. The impact of relationship type on customer loyalty in a context of service failures. Journal of Service Research ۴ (۲), ۹۱–۱۰۱.
Miller, W.H., (1987). Issue management: no longer a sideshow. Industry Week, 235, 125–۱۲۹.
Mowen J.C., Jolly D, & Nickell G.S. (1981). Factors influencing consumer responses to product recalls: a regression analisys approach. Advances in Consumer Research, 8, 405-407.
Mullin, B., Hardy, S., and Sutton, W. (2007). Sport marketing (۳rd ed.). Champaign, IL: Human Kinetics.
Ohman, Niclas, (2011), “Buying or lying—the role of social pressure and temporal disjunction of intention assessment and behavior on the predictive ability of good intentions”, Journal of Retailing and Consumer Services, 18, 194–۱۹۹.
Oliver, R. L., & Bearden, W. O. (1985). Crossover effects in the theory of reasoned action: a moderating influence attempt. Journal of consumer research , ۱۲ (۳), ۳۲۴-۳۴۰.
Oliver, R.L. (2009), Satisfaction: a behavioral perspective on the consumer, M.E. Sharpe, Armounk, NY.
Oliveria-Castro, J.M., Foxall, G.R., James, V.K., Roberta, H.B.F., Pohl, M.B., Dias, B., Chang, S.W., 2008. Consumer-based brand equity and brand performance. Service Industries Journal, ۲۸ (۴), ۴۴۵–۴۶۱.
Patterson, B. (1993). Crisis impact on reputation management. Public Relations Journal, ۴۹, ۴۷-۴۸.
Perrow, C., (1984). Normal accidents: living with high risk technologies. Basic Books Inc., New York.
Peter, J. P., & Olso
n, J. C. (1999). Consumer behaviour and marketing strategy.
Priluck, R., 2003. Relationship marketing can mitigate product and service failures. Journal of Services Marketing, ۱۷ (۱), ۳۷–۵۲.
Pruitt, S.W., Peterson, D. R. (1986). Security market reactions to around product recall announcements. Journal of Financial Research, 9 (2), 113-122.
Rangaswamy, A., Burke, R., and Olivia, T. (1993). Brand equity and the extendibility of brand Names. International Journal of Research in Marketing, 10(1), 61-75
Roehm, M.L., Brady, M.K., 2007. Consumer response to performance failure by highequity brands. Journal of Consumer Research, ۳۴ (۴), ۵۳۷–۵۴۵.
Roehm, Michelle L. and Alice M. Tybout (2006), “When will a brand scandal spill over, and how should competitors respond?” Journal of Marketing Research, 43, 366–۷۳.
Rompay, T. J. with or without you: interactive effects of retail density and need for affiliation on shopping pleasure and spending. Journal of Business Research, 65 (۸), ۱۱۲۶-۱۱۳۱.
Schiffman, L. G., & Kanuk, L. L. (2000). Consumer behavior (۷ ed.). New Jersey: Prentice Hall.
[چهارشنبه 1401-04-15] [ 05:24:00 ق.ظ ]
|